Every resume service charges extra for "design." That design is exactly what gets you auto-rejected by the software most companies screen with first — before a human ever sees it. Here's what most services sell you, and here's the version that actually gets you found.
Plenty of resume services charge $200–$500 extra for "ATS optimization" as a separate line item. It's part of the Brand Kit here — because building a resume that looks sharp to a recruiter and actually survives the system that screens it first isn't an upsell. It's the job.